HEINZ | MASTERBRAND 1 & 2
COMMERCIAL
ROLE. PRODUCTION DESIGNER & SET DESIGNER
I was invited by Argentine director Pablo Fusco to take on the role of production designer for the two commercials created as part of the Heinz "Masterbrand" campaign. Over an intensive month of work, 15 distinct sets were created. Additionally, I developed 12 packshots, taking full responsibility for their composition while supervising and coordinating the work of the food stylist.

PANTENE
VIDEO MUSIC
ROLE. PRODUCTION DESIGNER & SET DESIGNER
Biquini de Bolinha is a music video created for the Pantene brand, combining elements of advertising and music. The campaign aimed to promote the launch of a summer-focused product.
A remarkable detail about this project is that the entire process — from concept and development to filming — was completed in just one week. 

RUBE GOLDBERG MACHINE
COMMERCIAL
ROLE. PRODUCTION DESIGNER & SET DESIGNER
For Benegrip's advertising campaign, I developed a Rube Goldberg Machine that creatively and visually depicts cold and flu medicine's journey through the human body. Drawing inspiration from the concept of a chain reaction, this machine was designed to perform a simple task intricately, symbolising the product's effectiveness and functionality.

CAIXA
COMMERCIAL
ROLE. PRODUCTION DESIGNER

PACKSHOTS  
COMMERCIAL
ROLE. PRODUCTION DESIGNER & SET DESIGNER

Packshots are photographs designed to showcase the product against a background, commonly used in commercials, catalogues, and online stores. They are composed of elements that reflect the brand's identity and communicate its features. Here, I present a selection of packshots from commercials I have created throughout my career.

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