INTO.GALLERY

Contemporary art gallery

Role. Fonder, Creative director, Curator,
Graphic designer, Digital marketing manager

An art gallery is a venture with challenges, many of which remain hidden at first glance. The scarcity of resources, a hallmark of many independent projects, demands that the founder take on multiple roles, mastering every facet required to ensure the business's functionality and sustainability. From curating exhibitions and managing finances to planning events, liaising with artists, devising marketing strategies, and delivering customer service, the scope of responsibilities is vast.

In December 2023, I founded Into.Gallery, an online art gallery based in Berlin. The gallery operates mainly through its digital platform, but also organises travelling exhibitions around the city, bringing art to different locations. Representing 25 artists, the gallery has established itself as a hub for artistic dialogue and a platform for exchange.