RUBE GOLDBERG MACHINE
COMMERCIAL
ROLE. PRODUCTION DESIGNER & SET DESIGNER

For Benegrip’s advertising campaign, I designed a Rube Goldberg machine that creatively and visually illustrates the journey of cold and flu medicine through the human body. Inspired by the concept of a chain reaction, this intricate device was engineered to perform a simple task in a complex and engaging way, symbolizing the product’s effectiveness and functionality.