For Benegrip's advertising campaign, I developed a Rube Goldberg Machine that creatively and visually illustrated the journey the cold and flu medicine takes through the body. The concept involved creating a complex and playful visual narrative, where a series of interconnected events culminated in a simple action, ingeniously representing the product’s effectiveness and functionality.

A Rube Goldberg Machine is a device known for performing trivial tasks through deliberately intricate and elaborate processes. This concept, celebrated for its ability to engage audiences with creativity, humour, and innovation, formed the foundation of the campaign’s creative direction. I incorporated elements and interlinked movements to translate the impact and efficacy of the medicine into a language aligned with the brand’s narrative.