PANTENE
VIDEO MUSIC
ROLE. PRODUCTION DESIGNER & SET DESIGNER

Biquíni de Bolinha is a music video created for the Pantene brand, blending advertising with musical storytelling. The campaign was designed to promote the launch of a summer-focused product, combining vibrant visuals with a strong seasonal identity.
A standout aspect of this project was its exceptionally fast turnaround: the entire process — from concept development to filming — was completed in just one week. This compressed timeline required immediate design decisions and rapid execution without compromising visual quality.
The set design emphasized summer aesthetics through color palette, lighting, and spatial composition. The visual approach needed to support both the musical performance and product integration while maintaining the energy and appeal of a music video format.
Working as both production designer and set designer, I managed all visual elements from conceptual development through on-set implementation. The dual role required coordinating design vision with practical construction and filming requirements.
The challenge involved seamlessly incorporating Pantene's product messaging within the music video narrative, ensuring the commercial elements enhanced rather than interrupted the artistic flow of the piece.
The one-week timeline demanded efficient resource allocation, streamlined decision-making processes, and close coordination with all production departments to meet delivery deadlines.