HEINZ | MASTERBRAND 1 & 2
COMMERCIAL
ROLE. PRODUCTION DESIGNER
I was invited by Argentine director Pablo Fusco to lead the production design for two commercials created as part of Heinz's "Masterbrand" campaign. Over the course of an intensive month, I developed 15 distinct sets, each tailored to the visual and narrative needs of the campaign.

In addition to the set design, I conceived and executed 12 packshots, taking full responsibility for their visual composition while supervising and coordinating the work of the food stylist.

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