HEINZ | MASTERBRAND 1 & 2
COMMERCIAL
ROLE. PRODUCTION DESIGNER
I was invited by Argentine director Pablo Fusco to lead the production design for two commercials created as part of Heinz's "Masterbrand" campaign. Over the course of an intensive month, I developed 15 distinct sets, each tailored to the visual and narrative needs of the campaign.
The project required creating diverse environments that could showcase Heinz products across different contexts and demographics. Each set was designed to support specific product narratives while maintaining brand consistency throughout the campaign.
In addition to set design, I conceived and executed 12 packshots, taking full responsibility for their visual composition while supervising and coordinating the work of the food stylist. These packshots served as key visual assets for the campaign's marketing materials.
The project involved managing multiple production teams, coordinating with the director's vision, and ensuring all sets met both creative and technical requirements for filming across different commercial formats.
The Masterbrand campaign received recognition, earning a nomination for Best Ad Campaign at the 37th Rede Globo Advertising Award.
COMMERCIAL
ROLE. PRODUCTION DESIGNER
I was invited by Argentine director Pablo Fusco to lead the production design for two commercials created as part of Heinz's "Masterbrand" campaign. Over the course of an intensive month, I developed 15 distinct sets, each tailored to the visual and narrative needs of the campaign.
The project required creating diverse environments that could showcase Heinz products across different contexts and demographics. Each set was designed to support specific product narratives while maintaining brand consistency throughout the campaign.
In addition to set design, I conceived and executed 12 packshots, taking full responsibility for their visual composition while supervising and coordinating the work of the food stylist. These packshots served as key visual assets for the campaign's marketing materials.
The project involved managing multiple production teams, coordinating with the director's vision, and ensuring all sets met both creative and technical requirements for filming across different commercial formats.
The Masterbrand campaign received recognition, earning a nomination for Best Ad Campaign at the 37th Rede Globo Advertising Award.